The Business of Cinema: Understanding Bollywood’s Box Office Economics
The period from 2020 to 2025 has transformed the economics of Bollywood films. The COVID-19 pandemic in 2020–2021 brought an unprecedented disruption – theaters were shut for months, big releases were postponed, and many cinemas suffered heavy losses. With audiences stuck at home, OTT platforms (like Netflix, Amazon Prime Video, Disney+ Hotstar, etc.) became a …
