Bollywood has transformed significantly since the 1990s, evolving from a largely domestic entertainment medium to a global cultural force. As Hindi films expanded their reach across continents, international markets began shaping the content of Bollywood movies in profound ways. From the rise of the Non-Resident Indian (NRI) diaspora audience to record-breaking overseas box office collections, …
The period from 2020 to 2025 has transformed the economics of Bollywood films. The COVID-19 pandemic in 2020–2021 brought an unprecedented disruption – theaters were shut for months, big releases were postponed, and many cinemas suffered heavy losses. With audiences stuck at home, OTT platforms (like Netflix, Amazon Prime Video, Disney+ Hotstar, etc.) became a …
This analysis focuses on Bollywood from 2015 to 2025, examining the ROI of star-led films versus that of modest-budget films driven by strong content. We will look at how Akshay Kumar and Ranbir Kapoor’s star vehicles have fared, and compare them with films like The Kerala Story and Tumbbad, which had no A-list stars. All …