The OTT Revolution: How Netflix and Amazon Prime Changed Bollywood Storytelling
Over the past decade, India’s entertainment industry has undergone a seismic shift thanks to OTT (over-the-top) streaming platforms. Global giants Netflix and Amazon Prime Video launched in India around 2016–2017, bringing with them new formats and unprecedented creative freedom. This “OTT revolution” has transformed the way Hindi-language stories are told, steering Bollywood and Indian web …