Neuroscience and Cinema: How Bollywood Films Emotionally Hack the Audience
Bollywood cinema has a legendary reputation for making people laugh, cry, and feel a spectrum of emotions all within a single film. From heart-wrenching melodrama to euphoric song-and-dance numbers, modern Hindi films skillfully “hack” into the audience’s emotions. While it might seem like movie magic, there is actually science behind how these films captivate our …