The Economics of Star Power: Are Big Actors Still Worth Big Budgets?
This analysis focuses on Bollywood from 2015 to 2025, examining the ROI of star-led films versus that of modest-budget films driven by strong content. We will look at how Akshay Kumar and Ranbir Kapoor’s star vehicles have fared, and compare them with films like The Kerala Story and Tumbbad, which had no A-list stars. All …